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Signals Behind the Surge
Real-time data factors contributing to the predicted +12% demand spike.
Weather Conditions
High Impact
Rain incomingClear skies, 75°F highs for Sat/Sun. No rain predicted.
Local Events
Critical Impact
Concert downtownAnnual event returning this weekend. 15,000 estimated attendees. Downtown hotels 85% booked.
Traffic Flow
Medium Impact
High inbound flow+24% volume increase detected starting 2pm today. San Francisco originating traffic.
Competitor Pricing
High Impact
Rates up +8%3 of 5 direct competitors increased rates by avg $45 in last 2 hours. Market average now $325.
Social Buzz
Low Impact
Spike in local chatter+180% mention spike on Instagram/TikTok for Napa geotags. Influencer activity high.